Skincare brand SK-II wants to remind Chinese women it's okay to be single — even if repressive society norms are trying to tell them otherwise.
护肤品品牌SK-II想提醒中国女性,单身没有什么大不了——即使传统社会规范正试图告诉女性单身不是一件好事。
In a new documentary-style commercial called "Marriage Market Takeover,"the brand shows how traditional attitudes towards marriage can put extreme pressure on single women to find a husband as they reach their late twenties.
在《相亲市场接管》这部新纪录片式的商业广告中,SK-II展现了传统对婚姻的态度给女性造成了极端的压力,迫使她们在“奔三”时结婚。
In fact, there's a common derogatory term for older unmarried women in the country: "Sheng nu," which translates to "leftover woman."
事实上,对大龄未婚女性,在中国有一个贬称 ——“剩女”,英文即"leftover woman"。
"She's not pretty...that is why she is a leftover woman," one mother theorizes about her adult daughter, who fights back tears.
一位母亲强忍着泪水,这样总结自己女儿:“我女儿不漂亮……这就是为什么她成了剩女。”
"If she can't find the one, it will be heart disease for me," says the father of one of the other women featured in the video.“
如果她找不到结婚对象,这会是我的一块心病。”视频中另一个女性的父亲说道。
【剩女有错吗?SK-II广告在朋友圈刷出新高度】相关文章:
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