This month meanwhile sees the launch of MatchesFashion.com’s shirting collaboration with Joseph Altuzarra: an exclusive five-piece collection born out of the fact that the designer’s shirt-dresses were forever selling out on the site.
与此同时, MatchesFashion.com将推出与设计师约瑟夫•奥图扎拉(Joseph Al¬tu¬zarra)合推的衬衣:这个限量版五件套系列的横空出世,源于后者设计的礼服衬衣在MatchesFashion.com网店总是供不应求。
This new focus on the staple is great news for shirting brands too. When Central Saint Martins graduates Matthew Harding and Levi Palmer founded their label Palmer Harding in 2017, they homed in on shirts as they felt it was good to have a niche. “Rather than trying to build everything at once, specialising in one garment allowed us space for constant refinement,” says Harding.
消费者关注销路稳定的产品,对于各大品牌而言同样是重大利好。毕业于中央圣马丁艺术学院(Central Saint Martins)的马修•哈丁(Matthew Harding)与莱维•帕尔默(Levi Palmer)于2017年合创Palmer Harding品牌时,他们把目标投向了衬衣,因为他们认为创建这个细分行业前景广阔。“我们不想一下子眉毛胡子一把抓,而是专注于衬衣,此举能让我们不断精益求精。”
Palmer has a degree in pattern-cutting from Dallas University — and the duo’s technical skills have led to the nickname “the shirt boys”. Palmer Harding has a list of rules for its shirting: cotton only; collars must have two types of interfacing; and each seam has 18 stitches per inch, with most constructed with French seams, for softness. (Many of their pieces are created via draping fabric on the model, with the shirting elements added in afterwards.)
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