No one employs an architect whose house falls down, or a plumber whose own pipes burst. So why would anyone hire a branding guru who ruins his personal brand?

没有人会请一个自家房屋倒塌的建筑师，也没有人会请一个自家管道破裂的管道工。那么为什么有人会请一个毁了自己个人品牌的品牌专家呢？

This difficulty confronts Kevin Roberts, chairman of the advertising agency Saatchi & Saatchi and “head coach” of its parent group Publicis. Mr Roberts resigned on Wednesday after provoking Maurice Lévy, Publicis chief executive, with remarks about women in advertising, angering colleagues and giving clients an incentive to fire his agency.

广告公司盛世长城(Saatchi & Saatchi)主席、盛世长城母公司阳狮集团(Publicis)“首席教练”凯文•罗伯茨(Kevin Roberts)就遇到了这种困难。罗伯茨于上周三宣布辞职，因为他有关广告界女性的言论激怒了阳狮首席执行官莫里斯•雷维(Maurice Lévy)，让同事愤怒，并让客户想要炒掉他的公司。

Mr Roberts is discovering something not taught in his books on advertising and branding, including the newly published 64 Shots: Leadership in a Crazy World. Corporate names are resilient: when their images get damaged, a change of management or strategy will often revive their fortunes. But personal reputations are fragile: mess with them and it can be fatal.

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