据外媒报道,中国有望在2019年取代美国,成为全球最大的时尚市场。一些国际品牌在考虑新的时装在全球范围内推广之前,是否要将试推地点选在中国,而非传统上选择的美国。中国本土品牌也开始崭露头角,变得举足轻重。
2018年11月24日,在阿联酋迪拜举行的2019春夏迪拜时装周上,模特展示中国品牌的服饰。新华社发
In 2019, China is poised to reach a milestone that signals how the rebalancing of economic power in the world is reshaping industries with it.
2019年,中国将达到一个里程碑,这会证明全球经济力量再平衡如何改变产业。
“The year ahead is one that will go down in history,” write consultancy McKinsey & Company and media outlet The Business of Fashion in their joint report on the state of fashion in 2019. “Greater China will for the first time in centuries overtake the US as the world’s largest fashion market.”
美国麦肯锡咨询公司和英国时装商业评论公司在共同发布的2019年时尚业态报告中写道:“未来一年将被载入史册。大中华区数百年来将首次超过美国,成为全球最大的时尚市场。”
The wealth of China’s nearly 1.4 billion people is rapidly multiplying, creating legions of new consumers with disposable income to spend on things such as sports, entertainment, and of course, clothes and shoes. It’s shaping the way the fashion industry operates. Italian label Ermenegildo Zegna, for example, now looks to China, not the US, as the place where it tests new products before deciding whether to roll them out around the world.
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