And here are a few media examples:
1. When politicians or other public figures get in hot water over something they said, they have a choice. Either they can walk it back or they can double down. I used to get confused about which was which. But I think I have a handle on it now.
Walking it back is a form of back pedaling in response to push back that behooves you to back down, although you really don’t want to entirely take it back. Doubling down is a refusal to back down, whatever the backlash, even unto a smack down, in hopes that your critics will back off on the double.
Those are your only two options, apparently, when there’s a surge of people getting their panties in a wad over your latest sound bite. At least that’s the impression I get from the chatter blowing up today’s punditsphere.
Presently, it’s Mitt Romney’s turn. After a trouncing in headlines such as the New York Daily News’ “Mitt Hits the Fan,” over his tacit dismissal of 47 percent of the electorate as freeloaders, he’s making the damage control rounds. As we listen to what he has to say about what he said, let’s remember that the visible squirming is typical when walking back or doubling down on secretly videotaped remarks.
If a comment backfires, generating public outcry, protest or ridicule, whoever made it may feel chastised enough to cede a little ground, but prefer to save as much face as possible. In which case, they can try taking the offending remark for a leisurely stroll, escorting it as discreetly as possible, sometimes on tippy toe, back in the direction from whence it came.
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