China is one of the few markets in the world where McDonald’s is not the dominant western fast-food brand. However, the hamburger chain’s promise to push deeper into the country represents a challenge that Yum cannot ignore. “We’ve been creating the category, Mr Novak says. “What we’re focused on in China is not staving off McDonald’s, but it’s just doing a better job of responding to what our customers are telling us we need to do to become even more relevant.

只在全球为数不多的市场中，麦当劳(McDonald)不是占主导地位的西方快餐品牌，中国就是其中之一。然而，麦当劳承诺将更深入地挖掘中国市场，这是百胜不能忽视的一项挑战。“我们一直在创造新的食品种类，诺瓦克表示，“在中国，我们关注的不是避开麦当劳，而是更好地倾听客户的需要，并且更准确地满足他们。

In spite of Yum’s success overseas, the US has been a sore spot. When he discusses leadership, one of Mr Novak’s favourite tools is the “hotshot question, where he asks someone to imagine what a hotshot successor would do with their job.

尽管百胜在海外取得了成功，但美国市场一直是它的痛处。在讨论领导能力时，诺瓦克最喜欢借助关于“高手的提问，他会请人们设想，一位“高手继任者会如何做他们的工作。

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