可口可乐打破百年传统将推出首款酒精饮料_BEC初级作文

可口可乐打破百年传统将推出首款酒精饮料

可口可乐日本区总裁豪尔赫·加都诺在官网发布的访谈中证实了这一计划。他表示：“这是一种含有酒精的罐装饮料；传统上，这种饮料是用一种名为烧酒的蒸馏饮料和苏打水相混合，并添加调味料而制成。可口可乐过去没有尝试过低酒精饮料，但这是我们在核心领域外持续探索商机的例证。”

Highlighting how “unique” this venture was for the company, Mr Garduño, who did not specify a timeline for the new product, added: “Coca-Cola has always focused entirely on non-alcoholic beverages, and this is a modest experiment for a specific slice of our market.

加都诺没有明确告知新产品的发布时间表，他强调了这次探索对可口可乐公司的“独特意义”，他补充道：“可口可乐一直以来都专注于非酒精饮料，这次是我们对一块特定市场的适度尝试。”

“The Chu-Hi category is found almost exclusively in Japan. Globally, it’s not uncommon for non-alcoholic beverages to be sold in the same system as alcoholic beverages. It makes sense to give this a try in our market.”

“Chu-Hi几乎只在日本能找到。全球范围来看，非酒精饮料和酒精饮料同属一个销售系统并不罕见。所以有理由在我们的市场做一次尝试。”

The concept of alcoholic Coca-Cola drinks, however, was likely to stay within Japan rather than expand globally, due to the “unique and special” qualities of the Japanese market, he added.