法国品牌以其标志性的口红为人熟知,香奈儿发布了一系列不同颜色的口红。其中最抓人眼球的Numeros Rouges 系列内含4支限量版口红(分别是Chanel Rouge Allure Velvet(色号2 & 3)和CHANEL Rouge Allure(色号1 & 4)),单价225人民币,而且这些口红配有“限量版的红色壳子“。这种全红系列非常迎合中国顾客的喜好,被戏称为“中国红”。2017年7月,演员刘诗诗成为香奈儿美妆产品的代言人。
2. Dior迪奥
If red is classic Chanel, classic Dior is gold — another color favored in China. For their 2017 holiday collection, Dior added five limited edition shades to the Diorific lipstick line (350 RMB), each of them packaged in what Dior calls a “jewel-like gold case”, which resembles two conjoined light bulbs. In addition to the novel-looking case, the lipstick itself is an unconventional crayon shape. The DiorificKhol holiday edition features a long-lasting formula, which is marketed as a “powder lipstick.” This year, actress Wang Luodan (王珞丹) joined the Dior campaign with ads set in the south of France.
如果红色是香奈儿的经典,那么金色就是迪奥的经典——金色是中国消费者青睐的另一种颜色。2017的圣诞套装,迪奥发行了5只限量款的口红(单价350元),都包装在“宝石般闪耀的金色口红壳”中,形状看起来就像两只连接在一起的灯泡。除了创意十足的口红壳,里面的膏体就像一只不同寻常的蜡笔。迪奥的限量版面世时宣传采用粉末合成的持久配方。今年,迪奥的广告新晋女演员王珞丹,广告海报在法国南部拍摄。
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