5. Estee Lauder雅诗兰黛
In 2017,Estee Lauder launched Re-Nutriv, the skin care collection that contains black diamond truffle extract, which is believed to have anti-aging and skin sculpting properties. A 25ml Re-Nutriv essence costs a whopping 3,800 RMB. The collection is packaged in gold embellished with silver and black. Besides the company’s primary brand ambassador Mi Yang (杨幂), Estee Lauder engaged several other celebrities from various fields, such as Olympic diving gold medalist GuoJingjing (郭晶晶).
2017年雅诗兰黛就推出了白金级奢宠焕采臻白精华(Re-Nutriv)含黑松露精华,具有抗老化和重塑皮肤的功效。25毫升的精华液售价高达3800元人民币。包装瓶体是金色的,饰有金色和黑色。除了该品牌原来的形象大使杨幂意外,同时还请到了其他领域的明星,比如奥林匹克的跳水冠军郭晶晶。
6. Helena Rubinstein赫莲娜
Unlike other premium cosmetic lines, Helena Rubinstein did not rush to launch a limited edition line in China. Instead, its Christmas set includes a full size 50ml Re-Plasty day and night cream (3,480 RMB). The Re-Plasty line features anti-aging and self-repairing cosmetics. The pure black or white colored bottles convey a more understated sense of luxury. JiaJingwen (贾静雯) is the brand’s ambassador in China, though they also cooperate with a wide range of beauty bloggers.
和其他高端品牌不同,赫莲娜没有在中国地区推出节日限量版,取而代之的是,50毫升的活颜修护舒缓霜,售价在3480元。这款产品主要针对抗老化和自我修复。全黑或是全白的产品包装瓶在奢侈护肤品中,显得十分低调。中国地区的品牌宣传者是贾静雯,同时他们也和不少美妆博主合作。
【2017哪些化妆品牌最受年轻人欢迎?】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15