Diet Coke Unveils a Sleek New Can — and 4 Intriguing New Flavors
健怡可乐推出了全新包装及四种吸引人的新口味
Say goodbye to the Diet Coke can you now know. In an effort to appeal to younger consumers, Diet Coke is launching a sleek new design.
和你现在所知道的健怡可乐说再见吧。为了努力吸引年轻消费者,健怡可乐正在推出一种时髦的新设计。
Whereas the previous can had a busier design with larger text, the redesigned can is more streamlined and simplified. In addition, Diet Coke unveiled four unexpected new flavors: Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango.
鉴于之前的设计文本多,较繁琐,所以重新设计的会更精简化。此外,健怡可乐还推出了四种意想不到的新口味:活力青柠、甜蜜樱桃、热情血橙和跳动芒果。
"We're modernizing what has made Diet Coke so special for a new generation," Diet Coke group director Rafael Acevedo said in a press statement. "Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side."
健怡可乐公司总裁Rafael Acevedo在一份资讯声明中说:“我们正在适应现代化需要使健怡可乐对新一代来说变得特别”“千禧一代比以往任何时候都更渴望冒险和新体验,而我们也希望能站在他们这一边。”
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