流播放处于一种趋势的前沿,这种趋势将颠覆更多行业。科技集团正鼓励消费者重新思考他们对一切事物的态度,从教科书和礼服、到住房和交通。这些变化出现在多个领域。平台应用正把商品和服务(单车、闲置卧室甚至太阳能)的所有者与大量潜在用户连接在一起。传统上关注于销售商品的公司(包括服装零售商和汽车制造商)现在正探索会员制和租赁选项。
Taken together, the growth of these services suggests that we are entering an era in which consumers will value access over ownership and experiences over assets. The new US tax reform law may well help push the process along because it shrinks the two biggest tax breaks that encourage Americans to own their homes — homebuyers will only be able to deduct the interest on the first $750,000 of the mortgage on their houses and the deduction for state and local property taxes is capped at $10,000. Without those benefits, people who live in high-cost, high-tax areas may well decide to keep on renting. The cresting of British house prices at levels that are not affordable for most ordinary people is likely to have a similar effect in parts of the UK.
总而言之,这些服务的增多表明,我们正进入一个新时代:消费者更重视使用而非拥有,更重视体验而非资产。美国新出台的税改法案将极大地推动这一进程,因为它缩减了鼓励美国人拥有房屋的两项最大税收优惠,购房者只有头75万美元房贷的利息能够享受税收扣除,州和地方的房产税抵扣最多不超过1万美元。如果没有了这两项优惠,居住在高房价、高税收地区的人很有可能决定继续租房。英国房价升至多数普通人无法承受的峰值水平,可能也会对英国部分地区产生类似影响。
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