这个活动让人想起罗尔德-达尔所著《查理和巧克力工厂》一书中威利-旺卡的促销活动，他在巧克力棒中藏了5张金券，供孩子们寻找。

But the gimmick may have backfired, as it appears people are now unwrapping the classic Easter treat and putting them back of shelves if they are not the winning ones.

但吉百利的促销却适得其反，人们纷纷剥开巧克力彩蛋的糖纸，如果没有中奖，就将其再放回货架。

Ryan Reeves, from Essex, tweeted a picture of pile of tampered with eggs and said '@sainsburys The search for a white chocolate creme egg has gone to your employees heads clearly'.

埃塞克斯的赖安-里弗斯在推特上发了一张一大堆被剥开过的奶油彩蛋的图片，并写道：“@吉百利，显然你们的员工已经被找白巧克力奶油彩蛋的活动冲昏了头脑。”

Another shopper found unwrapped Creme Eggs in a Tesco Express in Essex.

另一位顾客在埃塞克斯的一家乐购快捷店找到了被打开包装的奶油彩蛋。

'I opened one of the other boxes that was stacked in the store and they were the same. I can't see how that could have been done by shoppers!' he told The Sun.

他告诉《太阳报》说：“我打开了商店货架上的另一个盒子，也是一样的。我不知道为什么会有人这么做！”

Another user tweeted: 'This white creme egg thing just means every single creme egg has been unwrapped and touched by some randoms in tesco'

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