BEIJING, Dec. 23 -- With PyeongChang 2018 only two months away, the Olympic Winter Games will enter "Beijing Time" shortly.
The Beijing 2022 Organizing Committee has made solid progress in its preparations for a "remarkable, extraordinary and excellent" Olympic Winter Games in the year of 2017 by unveiling official emblems, launching marketing program and starting the constructions of all the venues.
As the most important image of the Games, the emblems of the Beijing 2022 Olympic and Paralympic Winter Games, respectively named "Winter Dream" and "Flying High," were unveiled on December 15.
These emblems have again left a Chinese mark in the history of the Olympic and Paralympic Games, following Beijing 2008 and Nanjing 2017. The International Olympic Committee (IOC) president Thomas Bach said via video at the launching ceremony that the Olympic emblem is a symbol of both "ambitions and dreams."
The general public is currently able to get their hands on merchandise carrying the new logos. The organizers of Beijing 2022 have started test operations for the sale of franchised products, and China Post will publish a commemorative stamp on December 31. Franchised products of Beijing 2022 are on offer from an online store starting on December 16.
Beijing 2022 marked another important milestone with the launch of its official marketing program in February. As China already announced an ambitious plan to involve 300 million people in winter sports, especially among young people, and also aims at speeding up development of the Beijing-Tianjin-Hebei region, the marketing program has a solid platform.
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