Ozimek称,“崇尚物质的人登录社交网络更为频繁的原因在于,他们会利用社交网络上的朋友实现自己的物质需求——他们在社交网上交朋友的目的就在于增加自己的物质所有物。”
"Facebook provides the perfect platform for social comparisons, with millions of profiles and information about people. And it's free - materialists love tools that do not cost money!"
“社交网络提供了完美的平台可供人们相互攀比。这里有数以百万的档案和个人资料。而且都是免费的——物质主义者喜欢不花钱的工具!”
The authors conducted their research on 531 Facebook users, divided into two groups. The first group of 242 was a pilot study; the second aimed to replicate the first group's results.
研究者对531名社交网用户进行了调查,将他们分为两组,第一组有242名成员,是一项前导性研究;第二组研究的目的是验证第一组研究的结果。
Both groups were given a Likert scale questionnaire to gauge how they use Facebook, how much they compare themselves to others, level of materialism, how much they think of Facebook friends as objects, and how much status or other benefits they can gain from their Facebook friends.
两组受访者都被要求填写一份李克特量表问卷调查,旨在调查他们使用社交网络的方式,他们爱与同伴相互攀比的程度,他们崇尚物质的程度,在多大意义上将社交网络上的朋友视为一样物品,他们通过社交网络上的朋友能获得何种身份认同或其他益处。
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