Louis Vuitton Moet Hennessy (LVMH), the conglomerate that owns many of the world’s best-known luxury brands, has just invested in a startup called Madhappy that, on the surface, doesn’t seem like any other brands in its wheelhouse.

法国酩悦·轩尼诗－路易·威登集团拥有世界很多知名奢侈品牌，最近投资了一个初创公司Madhappy，从表面上看它和其他品牌都不一样。

The two-year-old brand, founded by four twentysomething buddies in Los Angeles, creates streetwear that is centered on optimism. Cofounder Peiman Raf says that the brand is on a mission to make the world a more optimistic place by creating conversations around mental health.

这个创办两年的品牌由4个二十多岁的年轻人在洛杉矶创立，推出以乐观为主题的街头服饰。联合创始人Peiman Raf称该品牌要通过引发关于心理健康的讨论，使全世界变得更乐观。

“Growing up, we found that many streetwear labels seemed to be very exclusive, and we wanted to create a brand that was the opposite of that,” he says. “But we want to take it a step further and start conversations about mental health. Many of our events are focused on talking about mental health issues that most people don’t often talk about publicly.”

他说：“我们长大以后发现很多街头服饰品牌都很高端，我们想打造不一样的品牌。但我们想进一步激发人们关于心理健康的讨论，我们很多活动主题都是人们不常在外聊的心理健康问题。”

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