AI is delivering new hope to TV stations under pressure from Internet companies that have been causing serious cutbacks.
"200 million viewers pay for TV, and it's a 70 billion dollar business," reported Abbey Thomas of Tremor Video. "Targeting TV viewers with ads on all media platforms allows our advertising clients to make more memorable connections with their audience."
Julie DeTraglia, Head of Advertising Sales Research for Hulu, said, "TV is a very strong ad launch platform with high engagement. Thirty-four percent of our 50 million subscribers watch our shows with ads still in. Seven percent actually love ads."
"We work with our advertisers using our own data and third party partnerships, and we can now actually see if viewers bought the product advertised. This allows for very specific targeting - demographic targets, geo targets, behavioral targets..."
But some experts lamented that AI technology and data-mining technology still has a long way to go.
"Data still exists in silos. If we unified all consumer data on purchases, gaming, viewing habits, and more, into a custom data platform, we could create a seamless, direct and more personal way to serve customers," said Tim Hayden, President of Brain+Trust Partners.
AR, VR, and 360 Media
Another panel of experts explored how AR, VR and 360 technologies are impacting the creative processes of storytelling and music, and transforming the consumer experience.
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