Nike Inc. is fighting Chinese trademark authorities to win rights to use the Chinese-language name of Olympic hurdler Liu Xiang in its marketing, the latest in a spate of trademark disputes emerging as Western companies try to build their brands in China.

耐克公司(Nike Inc.)目前正与中国商标机构争夺在其产品营销过程中使用奥运会跨栏运动员刘翔中文名字的权利，这是西方公司试图打造在华品牌所引发的一系列商标纠纷中的最新一起。

The Beaverton, Ore., sportswear company already has the right to use Mr. Liu's image and his name in English spelling,

这家总部位于美国俄勒冈州比弗顿市(Beaverton)的运动服装生产商目前拥有使用刘翔形象及其姓名英文拼写的权利。

The Trademark Appeal Board had previously denied Nike's trademark application, saying that the rights still belong to Chinese garment maker Shanghai Liuxiang Industrial Ltd. Co.

中国国家工商行政管理总局商标评审委员会早前拒绝了耐克将“刘翔注册为商标的申请，说这一权利仍属中国服装生产商上海刘翔实业有限公司(Shanghai Liuxiang Industrial Ltd. Co.)所有。

Now, Nike is suing China's Trademark Appeal Board of the State Administration for Industry and Commerce to use the name, a spokesman for the Beijing No. 1 Intermediate People's Court said Wednesday. The court heard the case last week but hasn't yet made a ruling, the spokesman said.

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