这家新餐厅让蒂凡尼第五大道旗舰店的顾客有机会品尝到赫本扮演的郝利•戈莱特利所呈现给我们的充满魅力的“蒂凡尼的早餐”。
Dressed in a black Givenchy dress and pearls, Hepburn made a fashion statement that Tiffany believes still resonates with shoppers.
在电影中,赫本穿着纪梵希小黑裙,戴着珍珠首饰。时至今日,蒂凡尼认为赫本的这身经典装束依然能让顾客产生共鸣。
Like many traditional retailers, Tiffany has struggled to appeal to younger shoppers, many of whom have shunned the type of traditional jewelry, such as solitaire engagement rings, that is the brand's mainstay.
和很多传统零售商一样,蒂凡尼正努力地想拉拢年轻顾客,但许多年轻人都不喜欢传统珠宝,比如单粒宝石订婚戒指,而这种珠宝正是蒂凡尼的主推产品。
近年来,作为美国传统高端珠宝商的代表,蒂凡尼与其他零售商一样在年轻消费者心目中的影响力正在不断减弱。由于结婚率的下滑和消费者对于合成珠宝以及环保珠宝产品的兴趣不断提升,蒂凡尼主打的单钻订婚戒指系列遇冷。
As part of its strategy to attract millennials, the company introduced the more contemporary Tiffany HardWear collection in an agreement with pop star Lady Gaga earlier this year.
为了吸引新千年一代,该公司的战略之一是在今年早些时候和流行歌星嘎嘎小姐(Lady Gaga)合作,推出更前卫的HardWear系列。
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