Zhang said the shopping spree on November 11 is just an epitome of the potential of China's consumption power.

China's strong domestic demand has brought opportunities for global sellers.

Nick Mann, sales director of the Australian health products brand Swisse, said Swisse sales doubled in each of the past four years.

With rising living standards, more Chinese consumers are buying quality non-daily necessities and the consumption habit is also driving the Chinese manufacturers to upgrade their products, said Zhang.

"The November 11 shopping spree is a commercial miracle even for the world," said Chen Qin, a programmer at Alibaba.

Many e-commerce sites have used AI and big data to predict consumers' shopping habits, prepare inventories of goods and help cope with the surge in orders. This could help reduce logistics costs and deliver goods to consumers earlier than usual, Chen said.

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