Free Shipping Day was started in 2008 by Luke and Maisie Knowles, founders of Coupon Sherpa and FreeShipping.org, in an effort to extend the online shopping season.
免运费日始于2008年,由Coupon Sherpa网站和FreeShipping.org的创始人卢克以及梅西•诺尔斯发明,目的是为了延长网络购物季持续的时间。
Super Saturday (12/23)
超级星期六(12月23日)
Super Saturday or Panic Saturday is the last Saturday before Christmas, a major day of revenue for American retailers, marking the end of the shopping season. Super Saturday targets last-minute shoppers. To compete with each other, stores offer significant discounts and extend store hours in an attempt to attract customers and drive impulse buying.
超级星期六是圣诞节前的最后一个星期六,对美国零售商来说,这一天是创收的重要日子,标志着购物季即将结束。超级星期六针对的是最后一批购物者。商家们为了彼此竞争,会推出大幅折扣并延长营业时间,从而吸引消费者,鼓励冲动消费。
Due to Super Saturday's proximity to Christmas, shoppers are typically reluctant to venture online for deals, as purchases may not be able to arrive in time for the holiday. However, this is not always the case. If customers are unable to gain access to the stores, like what happened during the North American blizzard of 2009, customers who have little time left to buy their gifts may be forced online.
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