Amazon, meanwhile, whose entry into Singapore earlier this year was marred by being forced to halt orders when demand exceeded its ability to ship goods, has been reduced to co-opting Uber cars to deliver, according to local players.

另一方面，本地人士表示，今年早些时候进入新加坡的亚马逊出师不利，由于需求超过货物配送能力，其被迫暂停订单，如今不得不用优步的车辆配送货物。

With a big and growing market at stake, there is little to suggest any reining in of spending any time soon, as competition for online business in the region intensifies.

事关这样一个庞大、不断增长的市场，面对该地区在线业务竞争的加剧，各公司短期内几乎没有抑制支出的丝毫迹象。

As Sea warns would-be investors in its prospectus, this means the odds of success are weighted in favour of the biggest players: “As ecommerce in [Greater South East Asia] is relatively new, competition for market share is particularly intense?.?.?.?Global ecommerce companies?.?.?.?in particular may have greater access to financial, technological and marketing resources than we do.”

正如Sea在招股说明书中警告潜在投资者的那样，这意味着，大公司拥有更大的成功机会：“由于电子商务在（大东南亚地区）相对较新，市场份额争夺尤其激烈……尤其是，跟我们相比，全球性电商公司可能获得更多的金融、技术和营销资源。”

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