Dove have come under fire for releasing an advert on Facebook featuring a black woman turning into a white woman after supposedly using the beauty brand’s body lotion.

多芬在社交媒体Facebook上发布了一则广告：一位黑人女性使用多芬的沐浴露后肤色变成了白色。而这则广告为多芬带来了麻烦。

Critics were quick to accuse the brand of aligning use of their body cleansing product with a racial transformation, which inadvertently presents the former as “dirty” and the latter as “clean” within the context of the ad.

很快，有评论者控诉多芬把沐浴露和种族差异联系起来，广告内容无意中透漏着黑人很“脏”，白人很“干净”的意思。

Dove has since issued an apology and the incriminating video has been removed.

多芬为此发表了致歉声明，并删除了这则涉嫌歧视的视频。

“I think Dove is now clickbait fodder,” says Cui Su, an advertising course leader at London College of Communication.

伦敦传媒学院（London College of Communication）的广告课程老师崔苏（Cui Su）说：“我觉得多芬现在在炒作。”

“Has anyone actually seen the whole Dove ad or just the single image posted by a media savvy person? "More likely, the posted image and its circulation meant that the original ad was de-contextualised and distorted. It happens a lot in social media and especially with big brands," she explained.

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