Indeed, the Dove debacle is just one of many in a sea of beauty adverts that have similarly “missed the mark.”

多芬此次失误确实只是众多美体快消业广告中的一例，还有大量的广告都“事与愿违”。

Worse still was the Malaysian beauty chain, Watsons Malaysia, who sparked a furore earlier this year when they released a Malay folklore-inspired video which showed a wealthy merchant being seduced by a female voice whose face had been obviously painted black.

马来西亚的美体行业马来西亚屈臣氏情况更糟，甚至激起了民愤。今年早些时候，屈臣氏有马来人发布视频，视频中，有钱的商人被一个女性声音所引诱，这名女性的面部被人为涂成了黑色。

In the video, the woman is depicted as undesirable, with the merchant asking “where are the lights?” after seeing her face.

她的形象并不惹人喜爱，商人看到她的脸之后就问：“灯在那儿？”

Why is it that in 2017, beauty brands – large and small – continue to “miss the mark” when it comes to race?

为什么今年大大小小的美体品牌在种族问题上老是“事与愿违”呢？

"If this was a small brand would there be such a furore?" asks Singh, who questions the public's outraged response to ads which are dubbed "racist."

辛格说：“如果只是一个小品牌，也会这样激起民愤吗？”辛格对群众朝所谓“种族主义”广告发火的行为表示质疑。

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