As the concept of “going cashless” heats up in Chinese society, the country’s two leading mobile payment giants, WeChat Pay and Alipay, have pushed out marketing campaigns to further promote their respective payment apps to be the top destination for Chinese consumers looking to settle their cashless deals.

随着中国“无现金化”概念的升温，中国移动支付领域的两大巨头微信支付和支付宝推出了市场营销活动来进一步推广它们各自的支付应用软件，以期成为中国消费者进行无现金交易的首选软件。

On July 31, Alipay (under Alibaba Group) announced that it was naming the week beginning August 1 “Cashless Week”; on the same day, WeChat Pay (under Tencent Holdings) picked one day—August 8—and declared it “Cashless Day,” and also nicknamed the entire month “Cashless Month.”

7月31日，阿里巴巴旗下的支付宝宣布把八月第一周定为“无现金周”；同一天腾讯旗下的微信支付把8月8日定为“无现金日”，并把整个八月称为“无现金月”。

During the campaign period, both apps provide consumers with a massive amount of “real money” incentives (offered by Alibaba, Tencent and merchants who work with them) in order to reward them for going cashless shopping and, most importantly, for settling deals with their apps.

在该活动期间，两款支付软件都为消费者提供了大量“实价货币”奖励金（这些奖励金是由阿里巴巴、腾讯以及它们的合作商家提供的）以鼓励他们进行无现金购物，最重要的是用它们的应用软件进行交易。

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