The average annual online consumption of Chinese males per capita has reached RMB10,025, surpassing that of the females, according to a joint report issued by Boston Consultant Group (BCG) and AliResearch, an e-commerce research institute under Alibaba.

据波士顿咨询公司和阿里研究院联合发布的一份报告显示，中国男性年均网购金额已经超过了女性，达到了10025元。

The report found that 73% of male consumers in first-tier cities believe that appearance is important in job hunting and dating, and 88% of them learn about beauty products and fashion on the Internet.

该报告发现，一线城市73%的男性消费者认为外表在求职和恋爱中很重要，88%的人会在网络上了解美容产品和时尚。

In addition, 83% of the males aged 18 to 35 years old in first-tier cities consider it necessary to use skincare products.

此外，一线城市83%的男性（18-35周岁）认为有必要使用护肤产品。

With a single population approaching 200 million, customized products and services for singles in China is a major opportunity for merchants involved with mini karaoke, single-seat restaurants, small refrigerators, and even small apartments.

随着中国单身人口逼近2亿大关，为单身人群量身定制的产品和服务就是商家们的巨大商机所在，包括迷你卡拉OK、单座餐厅、小冰箱、甚至小型公寓等等。

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