Last December, Meitu Inc completed a $629 million IPO in Hong Kong. But it rose to widespread popularity back in 2008, soon after its launch that year when it captured the desire by China’s smartphone generation to look attractive online. The app has drawn some 456 million users, who use it to post more than 6 billion photos every month.

去年12月，美图公司首次公开在香港募股，筹集资金6.29亿。然而早在2008年，美图公司就意识到中国的“智能手机一代”想要自己在网络上也变得美美的，于是就推出了美图秀秀，该应用一经推出，便迅速走红。

In addition to MeituPic, Meitu Inc has developed a series of beauty camera apps such as Beauty Plus, Poster Labs and Meipai, each specializing in facial feature enhancement, video editing and many other features.

除了美图秀秀，美图公司也开发了一系列美颜应用，如美颜相机，海报工厂以及美拍，这些应用分别用于修颜即视频编辑的功能，各具特色。

Luxury brands have already cottoned to the potential of reaching out to young, affluent Chinese consumers who hope to express themselves through fashion and beauty camera apps such as MeituPic.

奢侈品牌也已经开始向中国年轻富有的消费者倾斜，这些年轻人希望用时尚或是美图秀秀一类的美颜应用来表露自己。

2.Makeup Plus

2、美妆相机

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