Inspired by the success of the bicycle sharing model and thinking that “everything on the street can now be shared”, Zhao Shuping, a businessman from Shenzhen, founded the Sharing E Umbrella, an umbrella sharing service, in April. By the end of June, his business had already launched in 11 major Chinese cities, including Shanghai, Nanjing and Guangzhou. But while picking up the umbrellas was relatively simple, as they were made available at bus and subway stations, the return policy turned out to be a different matter entirely.
深圳企业家赵书平从共享单车模式的成功中受到启发,认为“满大街的东西都可以共享”,于是今年4月他创办了共享雨伞公司“共享e伞”。截至6月底,他投放的共享雨伞已经遍及中国11个主要城市,其中包括上海、南京和广州。由于公交站和地铁站都提供共享雨伞,所以取伞相对容易,但是退伞却完全不同了。
“Umbrellas are different from bicycles,” Mr. Zhao told Chinese news site ThePaper.cn. “Bikes can be parked anywhere, but with an umbrella you need railings or a fence to hang it on.”
赵书平告诉澎湃资讯网:“雨伞跟自行车不一样,自行车它可以立在那个地方,但雨伞没有护栏挂、没有一个支点,是没办法单独站在那里的。”(注:资讯原话)
So instead of bothering to return the umbrellas back to a station, a lot of people just took them home, and Sharing E Umbrella has reportedly lost track of most of the 300,000 umbrellas it had in circulation. Considering that borrowing umbrellas requires a 19 yuan deposit, with a fee of 0.50 yuan per half an hour usage, and Zhao estimates that he loses 60 yuan per lost umbrella, the company is now in the red, but the Chinese entrepreneur is not ready to call it quits just yet.
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