Amazon.com Inc announced a strategic partnership on Tuesday with China Mobile Communications Corp's subsidiary Migu Culture and Technology Group Co, and launched a new Kindle created exclusively for Chinese readers that integrates abundant online literature content into its e-reader.
亚马逊公司周二宣布与中国移动子公司咪咕文化科技集团有限公司建立战略合作伙伴关系,并推出了专为中国读者定制的新款Kindle,将丰富的网络文学整合到其电子阅读器中。
The device combines more than 460,000 Kindle e-books and over 400,000 online literature titles from Migu, one of the largest online literature platforms in China. With a price tag of 658 yuan ($96.6), the all-new Kindle X Migu e-reader, is the first-ever co-branded Kindle bringing a completely new digital reading experience to online literature.
新款Kindle结合了超过46万本Kindle电子书和作为中国最大网络文学平台之一的咪咕上面的40多万本网络文学作品。全新Kindle X咪咕电子阅读器售价为658元(96.6美元)。作为全球第一款联合品牌Kindle,它将为网络文学带来全新的数字化阅读体验。
David Limp, senior vice-president of Amazon Devices, said China has become the largest market in the world for Kindle and enjoys double-digit growth annually, adding that Chinese readers are not just satisfied with reading on mobile phones, and they want to have an immersed reading experience through various Kindle e-reader devices.
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