Amazon is the largest seller of clothes online in the U.S. and is likely to achieve a market share of nearly 20% in the U.S. apparel market by 2020. With the introduction of Prime Wardrobe, the company can accelerate this growth and capture a larger market share. Further this can also lure more customers to buy clothes conveniently online instead of trying them out in crowded changing rooms.
亚马逊是美国最大的线上服装销售商,而且到2020年该公司很有可能会占据美国服装市场近20%的份额。随着“黄金会员衣橱”的推出,该公司可能会加速增长,获得更大的市场份额,而且还可以吸引更多的顾客通过线上方便地购买衣服,而不用在拥挤的试衣间中试穿。
Another benefit of the introduction of the Prime Wardrobe is for Amazon to increase its loyal base of Prime members. Prime members are key sales drivers for Amazon, and by offering them interesting perks the company is able to retain and grow its large member base. As customers get hooked to the Amazon ecosystem and use its platform for all their digital needs, these initiatives work as catalysts for its entire business. Prime members are likely to drive revenues for all its retail products, and Prime Wardrobe provides another reason for them to stay on the Amazon platform.
亚马逊推出“黄金会员衣橱”的另一个优势就是可以提升其黄金会员的忠诚度。黄金会员是亚马逊销售额的主要驱动力,通过为他们提供有趣的特权,该公司可以保留并扩大其顾客群体。随着顾客被亚马逊的生态系统所吸引,通过亚马逊的平台来满足其所有的数字化需求,这些倡议会成为亚马逊拓展整体业务的催化剂。黄金会员很有可能会推动其所有零售产品的收益增长,而“黄金会员衣橱”又为他们提供了一个留在亚马逊平台上的理由。
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