Alibaba chairman Jack Ma was in Detroit this week for Gateway 17, his company’s biggest-ever event stateside, to discuss opportunities for American small businesses to tap into the Chinese market through the world’s biggest e-commerce platform. But his chief creative officer Chris Tung was in the south of France unveiling a new suite of marketing data tools for all the brands and agencies gathered at the Cannes Lions Festival of Creativity, to better use Alibaba’s consumer data.

本周，阿里巴巴主席马云现身底特律，为阿里巴巴最大的“连接世界”美国峰会（Gateway 17）站台，意在能否通过阿里巴巴这个世界最大的电商平台，帮助美国小型企业进入中国市场。与此同时，阿里巴巴首席创意官董本洪则在法国南部，为戛纳国际创意节（Cannes Lions Festival of Creativity）上的各大品牌机构展示全新的营销数据工具，借此推广阿里巴巴的消费者数据库。

Often, especially in Western press, Alibaba is dubbed “the Chinese Amazon.” But with the consumer-to-consumer marketplace Taobao, the business-to-consumer T-Mall, and Alibaba’s business-to-business, plus the social media, maps, Laiwang messaging, a cloud computing service, it’s a bit more far reaching than that.

西方媒体特别喜欢将阿里巴巴比作“中国亚马逊”。但是，淘宝是消费者对消费者的市场平台，天猫属于商业对消费者，阿里巴巴则是商业对商业，再加上社交媒体、地图、即时通讯软件“来往”以及云计算服务，阿里巴巴涉猎的领域比亚马逊更广。

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