The company recently launched a new "Student Makeover" product aimed at high schoolers' worried parents. Billed as "the perfect graduation gift," the service promises to surface and remove risky online references to sex, alcohol, drugs, politics, religion, and more for $99, according to the website.
这家公司最近针对忧心忡忡的高中生父母推出了一款 “学生形象塑造”产品。据公司网站的信息,这项号称“完美毕业礼物”的服务承诺将找出并删除学生在网上所有和性、酒、毒品、政治、宗教相关的有风险的信息,要价99美元。
To get started, students grant the BrandYourself system access to their Facebook and Twitter accounts. The software then scours thousands of old posts and uses a machine learning algorithm to pull up the ones that may be deemed problematic. Students and their parents can then evaluate the old posts and choose whether or not to delete the content.
首先,学生必须授予BrandYourself系统访问自己脸书和推特账户的权限。公司的软件将会梳理成千上万条旧帖子,并用机器学习算法将有问题的帖子都挑出来。学生和父母可以对这些旧帖子进行评估,自行选择是否删除这些内容。
The program will also identify troubling search results for a student's name and provide an overall reputation score, which indicates how likely it is that a student's results will negatively affect their career or college prospects.
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