Its brand value -- worth just over $245 billion -- increased by 7% from 2016.
谷歌的品牌价值超过2.45万亿,较2016年增长了7%.
Google's brand is associated with innovative research, self-driving cars and helpful online services like Google Drive, Google Docs and Google Maps.
该公司的项目涉及创新性研究,无人驾驶汽车,以及一些在线服务,如:谷歌硬盘,谷歌文档以及谷歌地图.
Bonus: The company consistently ranks as one of the world's best employers.
奖金:谷歌一直都是世界上待遇最好的公司.
2. Apple
2、苹果
Apple's brand value nudged up by 3% to $235 billion, helping it retain the No. 2 position in the ranking. But the brand has lost some shine since 2017 when it topped the BrandZ ranking.
苹果的品牌价值为2.35万亿,上涨了3%,蝉联榜眼的位置。然而在2017,苹果曾是BrandZ榜单的榜首,这表明该公司的影响力已经有所下滑。
BrandZ's ranking relies heavily on consumer perceptions. If people can't see that Apple is being innovative, its brand value will suffer.
由于BrandZ榜单的评定主要是依靠消费者的观点。因此,如果人们无法看到苹果公司的创新,它的品牌价值将会面临极大挑战。
3. Microsoft
3、微软
Microsoft has landed in the third slot for three years running. Its brand valuation nudged up by 5% to $143 billion.
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