阿里巴巴表示,超过20万个品牌参加了今年的“双十一”购物节,推出100万个新产品,预计将有超过5亿消费者在此期间购物消费,比去年多出1亿。据估计,消费者从品牌和平台推广以及优惠券中节省的花费将达到500亿元。
More than 64 brands achieved over 100 million yuan in gross merchandise volume in the pre-order phase from Oct 21, which was twice the number of brands compared to last year, the company said.
阿里巴巴称,在从10月21日开始的预售活动中,有超过64个品牌的销售总额超过1亿元,是去年达到同等销售额品牌数量的两倍。
Last year the platform saw 213.5 billion yuan worth of merchandise transacted in the 24-hour event, dwarfing Black Friday and Cyber Monday in the United States combined. But as competition intensifies, Alibaba is searching for fresh ideas to drive sales and keep users hooked to its sites.
去年,阿里巴巴在“双十一”当天商品交易总额达到2135亿元,超过了美国“黑色星期五”和“网络星期一”销售额的总和。但随着竞争加剧,阿里巴巴正在寻找新的思路来推动销售,留住用户。
Brands from Origins, Kanebo to Oppo unveiled Nov 11 special editioned product packaging, whereas many others tailored offerings to meet the consumer preferences.
悦木之源、嘉娜宝和Oppo手机等品牌都在11月11日推出了特制版产品包装,而其他许多品牌则根据消费者的喜好提供定制产品。
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