Though the brand has a remarkable reputation both domestically and abroad, its sales have slumped in recent years, partly because of the Chinese government's crackdown on corruption, which has reduced the number of extravagant government receptions and gift exchanges.
虽然茅台蜚声中外,但其销量近年来暴跌,部分原因是中国政府的反腐,该运动已经减少了政府奢靡接待宴和礼物交换的次数。
Facing this domestic downturn, the company has been exploring global cooperation with five overseas agencies in an attempt to become the world's No. 1 liquor brand.
面对国内低迷的状况,该公司一直与五个海外机构探索全球合作,旨在将茅台打造成全球首屈一指的酒品牌。
Some experts believe that the establishment of Moutai College will provide the company with a pool of professionals and a technological edge. It also could help Moutai to tap into the foreign market.
一些专家认为,茅台学院的设立,将为该公司提供专业人才库和技术优势,还有助于茅台进军国外市场。
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2020-09-15
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