但从第一天起,我真的很想建立父亲一辈子都很想去但没机会去的那种公司。那样的公司奖赏辛勤劳动者,尊重每个人自尊。这就是为什么星巴克成了美国第一家为员工提供医疗保险的公司,比奥巴马医疗法案还要早30年,并给予包括兼职员工在内的所有员工股权选择权,因为我坚信懂得分享的公司才是最棒的。
Starbucks Coffee Company went public in 1992, and from 1992 to 2006, we were on a magical carpet ride in which everything we did turned to gold. But in 2007, the music stopped. We had lost sight of our shared purpose and our guiding principles, in which growth and success began to cover up mistakes and a disease set into Starbucks. That disease, hubris. We lost our way and believe it or not, we almost lost the entire company.
星巴克咖啡公司1992年上市,从1992年到1996年,星巴克简直发展一帆风顺,我们能点石成金。但到了2007年,荣耀不再。我们迷失了,看不到共同目标,也没了指导原则,业绩增长和成功掩盖住了星巴克的问题,同时星巴克遭遇一阵顽疾,那就是傲慢。我们迷路了,也许你不会相信,差点我们就葬送了星巴克。
During this cataclysmic period, I was reminded what it means to love something and the responsibility that goes with it, as well as an understanding that leadership and moral courage is not a passive act.
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