While women tend to be comfortable buying and using products marketed to men, men have been historically less comfortable buying products marketed to women. MZ Wallace is among a very small group of brands (including shoemaker Malone Souliers, which is debuting its men's line this fall, and Lululemon, which expanded into menswear in 2016) taking the bold step of asking men to shop with a brand previously associated with women.
虽然女性愿意购买并使用针对男性的产品,但男性一向不太愿意购买针对女性的产品。为数不多的几个品牌大胆地邀请男士购买曾针对女性的品牌的产品,这其中就包括MZ Wallace,此外还有鞋业制造商Malone Souliers,该公司于今年秋季推出其男士系列产品,而Lululemon(露露柠檬)品牌已于2016年推出其男装产品。
Their efforts show how society may be changing—but also how fraught gender dynamics can be.
他们的尝试说明了社会可能在发生的变化,但同时也表明了性别动态或许很令人担忧。
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