DealNews.com的消费者分析师Julie Ramhold在接受《读者文摘》采访时说:“因为我们习惯从左往右阅读,所以我们对数字结尾的关注要少于数字开头。”例如,你会把9.99美元理解为9美元,尽管它显然更接近10美元。
Just one dollar's difference might not seem like enough to drastically affect your decision on whether to buy something, but it can push an item into a lower price range—and that's enough to make your mind think it costs significantly less. To your subconscious brain, a one-digit price like $9 seems a lot cheaper than a two-digit price like $10.
仅仅一美元的区别似乎不足以彻底影响你决定是否购买某样东西,但它可以把一件商品归于一个更低的价格区间——这足以让你认为它的成本明显更低。在你的潜意识里,9美元这样的一位数价格似乎比10美元这样的两位数价格便宜得多。
Though ending prices in 9 might be the norm, there is a fair amount of variation when it comes to retailers' pricing tactics. Live Science reports that because we often perceive a price ending in 9 as a cheap deal, some stores—like J.Crew and Ralph Lauren—save the nines for their sale items, and use numbers ending in 0 for their full-priced items, giving the impression that those items are high-quality. Thrift stores, on the other hand, often use whole numbers for all their products.
虽然以9结尾的价格可能是一种常态,但在零售商的定价策略上存在相当大的差异。Live Science报道说,因为我们经常认为以9结尾的价格是便宜货,一些商店如J.Crew和Ralph Lauren常把以9结尾的价格留作特价商品,全价商品的价格以0结尾,给人以高质量的印象。另外,二手商店的所有商品的价格通常都是整数。
【商品价格以 .99结尾,让你觉得价格更低】相关文章:
★ “车厘子自由”已经out了!今天,你实现“香椿自由”了吗?
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15