一直以来,瑞士手表都是财富和地位的象征,世界各国的人都渴望拥有一块瑞士手表。然而,调查显示,去年整个瑞士手表行业的销量加在一起都不如苹果手表的销量。这是否意味着瑞士手表正在走下坡路呢?
The Apple Watch outsold the entire Swiss watch industry in 2019.
2019年苹果手表销量超过了整个瑞士手表行业的总销量。
The Apple Watch sold 31 million units worldwide, while all Swiss watch brands combined sold 21 million units, according to research from consulting firm Strategy Analytics.
咨询公司Strategy Analytics的调查显示,苹果手表全球销量达到3100万块,而所有瑞士手表品牌的销量加在一起只有2100万块。
Analysts are divided on whether this spells trouble for the Swiss watch industry, with some saying the end is near. Others point out that the mechanical watches certified in Switzerland are still bringing in more revenue than the Apple Watch.
这一数据是否预示着瑞士手表行业所面临的危机?分析师们意见不一。有些人认为瑞士手表业快要走到尽头了。其他一些人则指出,瑞士认证的机械手表所带来的收入依然高于苹果手表。
"The Apple Watch has emerged as a status symbol of its own, and offers a competitive alternative to mid-range Swiss watches," Steven Waltzer, senior analyst at Strategy Analytics, told cnn Business. "Apple's massive customer base means that converting just a small percentage of iPhone users to Apple Watch users yields volume in the millions."
【瑞士手表风光不再?苹果手表去年销量超过整个瑞士手表业】相关文章:
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