The Apple Watch, which can track fitness levels and link to apps for faster check-ins at the movie theater or the gym, appeals to younger generations, while analog watches are popular among an older demographic, Strategy Analytics pointed out in a report.

Strategy Analytics公司在一份报告中指出，苹果手表对年轻一代更有吸引力，它能追踪健康水平，而且和应用程序相连，在电影院或健身馆都能更快入场，而指针式手表更受年长人群的欢迎。

"People have embraced the Apple Watch as a solution that brings tech and fashion together," said Carolina Milanesi, a tech analyst at research firm Creative Strategies.

调研机构Creative Strategies的一名科技分析师卡罗丽娜·米拉奈西说：“人们将苹果手表视为科技和时尚的结合体。”

Milanesi noted that Apple's emphasis on health and fitness positioned its watches differently from the Swiss timepieces that are marketed as jewelry and fashion accessories.

米拉奈西指出，二者定位不同，苹果手表将重心放在健康和健身上，而瑞士手表则作为珠宝及时尚配饰来营销。

"Yet these two value propositions are much stickier than fashion and glamour, which is how we get to today," she said.

她说：“然而，健康和健身比时尚美丽更深入人心，因此苹果手表销量才会这么高。”

The company also benefits from its greater ecosystem of iPhone, iPad and other Apple-branded products. While Swiss companies also sell smartwatches, they operate in the Android ecosystem.

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