The Apple Watch outsold the entire Swiss watch industry in 2019.
2019年苹果手表销量超过了整个瑞士手表行业的总销量。
The Apple Watch sold 31 million units worldwide, while all Swiss watch brands combined sold 21 million units, according to research from consulting firm Strategy Analytics.
咨询公司Strategy Analytics的调查显示,苹果手表全球销量达到3100万块,而所有瑞士手表品牌的销量加在一起只有2100万块。
Analysts are divided on whether this spells trouble for the Swiss watch industry, with some saying the end is near. Others point out that the mechanical watches certified in Switzerland are still bringing in more revenue than the Apple Watch.
这一数据是否预示着瑞士手表行业所面临的危机?分析师们意见不一。有些人认为瑞士手表业快要走到尽头了。其他一些人则指出,瑞士认证的机械手表所带来的收入依然高于苹果手表。
"The Apple Watch has emerged as a status symbol of its own, and offers a competitive alternative to mid-range Swiss watches," Steven Waltzer, senior analyst at Strategy Analytics, told cnn Business. "Apple's massive customer base means that converting just a small percentage of iPhone users to Apple Watch users yields volume in the millions."
Strategy Analytics公司的高级分析师史蒂芬·沃尔策告诉cnn商业频道说:“苹果手表象征着一种独有的身份,相对瑞士中档手表而言很有竞争力。苹果庞大的消费者群体意味着将一小部分苹果手机用户转化为苹果手表用户就能产生数以百万计的销量”。
【苹果手表去年销量超过整个瑞士手表业】相关文章:
★ 肥皂会变脏吗?
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15