然而,为了迎接今年的东京奥运会,耐克为运动员提供的运动服和运动鞋则与往年完全不同。其运动服的颜色是素净的——它们看上去是白色的,但实际上是浅灰色的。
"This year ... it's almost a denial of color ... that we think is gonna be [the standout]," says John Hoke, chief design officer at Nike. He jokingly calls the new aesthetic "rawthentic."
“今年的设计……几乎是对颜色的否定……但我们认为这会[很突出],”耐克首席设计师约翰·霍克说道。他笑称这种新的美学“自然且真实”(rawthentic)。
Nike is reading the room: Both Japan and the Olympic Committee have made sustainability a big priority for the 2020 games.
耐克正在揣摩这次机会:日本和奥委会都把可持续发展作为2020年奥运会的一大优先事项。
If all goes as planned, they will be powered 100% by renewable energy. Disposable plates and cups will be made from 65% renewable material. The city is trapping rainwater to be used for cleaning venues. Even the medals themselves are made from recycled materials—the precious metals inside were mined from 47 tons of old electronics, donated by citizens across Japan.
如果一切按计划进行,则一切都可以用可再生能源提供动力。一次性盘子和杯子将由65%的可再生材料制成。东京在收集雨水以用于清洁比赛场馆。甚至连奖牌都是用回收材料制成的——奖牌中的贵金属是从47吨旧电子产品中提取出来的,而这些电子产品则是由日本各地的市民捐赠的。
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