一些品牌的有趣起源_BEC初级作文_BEC初级-查字典英语网

一些品牌的有趣起源

1965年，佛罗里达鳄鱼大学队在球场上表现不佳，出现一系列与发热有关的疾病，医生应教练的要求下开始工作，以查明出了什么问题。

The specialists discovered that when the players played a game, they lost electrolytes and carbohydrates but did not recover them, so they developed a drink that met these needs. They called it Gator-Aid. The product proved to be a vast success among the Gators, and its popularity spread like wildfire in the sports world.

专家们发现，当球员们运动时，他们会失去电解质和碳水化合物，但没有得到恢复，所以他们开发了一种饮料，以满足这方面的需求。他们称其为“鳄鱼援助”。该产品在鳄鱼队中取得了巨大的成功，其受欢迎程度在体育界如野火一样蔓延开来。

When the time came to start producing it commercially, the name was replaced with Gatorade. However, its success only intensified over the years and today the brand has expanded into something much bigger than brightly colored drinks.

当这个产品开始商业化生产的时候，原来名字被佳得乐所取代了。然而，它的成功在多年之中不断强化，今天，该品牌的业务已经扩展到比这些色彩鲜艳的饮料大得多的东西。

Rolex, the whisper of success

劳力士，成功的耳语

According to Hans Wilsdorf, founder of the exclusive watches label, he tried everything to give his new product a proper name. Wilsdorf was looking for something short that could be easily pronounced in any language. It also had to look good on the watch's surface.