据劳力士这个独家手表品牌的创始人汉斯·威尔斯多夫说,他尽了一切努力给他的新产品起一个合适的名字。威尔斯多夫当时正在寻找一些短的、可以很容易地在任何语言发音的词汇。当出现在手表表面上时看起来也必须合适。
After combining all the alphabet letters in thousands of ways and coming up with a hundred potential names, none seemed powerful enough. But a trip on a horse-drawn trolley would change the fate of his newly founded company, because a "genius," as he called it, whispered the word "Rolex" into his ear.
在以数千种方式组合了所有字母表字母并想出一百个潜在名字后,似乎没有哪一个是足够强大的。但是,一次乘坐马车旅行改变了他新成立的公司的命运,因为一个“天才”——他是这么称呼的——在他的耳边低声说了“Rolex”这个词。
Häagen-Dazs, Danish?...pride
哈根达斯,丹麦?骄傲
This premium ice cream went a long way to satisfy the palates of the American public, or that is what they've tried to make us believe. Its creator, Reuben Mattus, was actually a Jewish immigrant from Poland who lived in the United States. Together with his wife, they created a name that seems Scandinavian, but it is just an invented word.
这种优质冰淇淋远道而来,以满足美国公众的口味,或者他们试图让我们相信这一点。它的创始人鲁本·马特斯实际上是一个来自波兰的犹太移民,住在美国。他和他的妻子创造了这个看似斯堪的纳维亚的名字,但它只是一个被发明出来的词。
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