It was time to pick another name. Bezos came up with the name Relentless. In fact, the web domain exists and now redirects the user to Amazon.com.
是时候再取一个名字了。贝佐斯想出了“无情(relentless)”这个名字。事实上,这个Web域的确存在,但现在将用户重定向到Amazon.com这个网址。
But finally, the name Amazon was selected, and so, "the largest bookstore in the world" would bear the name of the longest river in the world, the Amazon. It wouldn't be just an online bookstore, but a technological process that would simplify electronic purchases and change history forever. This is what it looked like in the 90s (look at the logo with the river).
但最后,亚马逊这个名字被选中了,从此,“世界上最大的书店”将用上世界上最长的河流——亚马逊的名字。它不仅仅是一个在线书店,而是一个技术过程,将简化电子采购,并永远改变历史。这是它在90年代的时候的样子(看看与河流的标志)。
IKEA, the Scandinavian enigma
宜家,斯堪的纳维亚之迷
Founded in 1943, when its creator was only 17 years old, IKEA went from selling all kinds of objects to becoming the benchmark of Swedish creativity worldwide with its furniture for assembly that facilitates packaging and transport.
宜家成立于1943年,其创建者当时只有17岁。从销售各种物品,到成为全球创意的标杆,宜家主要用了家具组装这一业务,方便家具的包装和运输。
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2020-09-15
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