Meanwhile, the number of shops organising their toy departments into separate sections for boys and girls has fallen by 60% in the past year, following pressure on retailers from shoppers and campaigners, it has been claimed.

Campaign group Let Toys be Toys said reports from the high street suggested that a fifth of stores were still organising their toy sections by gender rather than genre, compared to half in the runup to Christmas 2017.

The group, which started in November 2017, has been calling on retailers to end gender-stereotyping in toy departments which has seen some display play kitchens and colouring sets under "girls" signs and science sets and doctor's costumers under "boys" signs.

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据英国《卫报》报道，玛莎百货同意在2017年春季之前为所有的玩具换上性别中立的包装。此前顾客抱怨玛莎百货根据性别成见进行市场营销。

顾客联系玛莎百货，投诉该商场将一系列商品归类为“男孩玩具”，包括玩具飞机、小汽车、恐龙、赛车、猫、单子和弹出式消防站。

其中，弹出式消防站玩具的说明上写道：“这个弹出式消防站非常适合各地的小消防员”。这一系列中的一款玩具手表也有这样的说明：“最完美的腕部配件，所有的男孩都不应错过”。还有一本笑话书上则写道：“男孩子们知道最厉害的笑话，这本书里有500则帮助你领先女孩儿的爆笑秘籍”。

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