At a Sam's Club outlet in Shanghai's Pudong District, freshly baked croissants were among the best sellers along with easy-to-cook frozen dumplings, pastas and other fast-cooking products. Chefs, who used to teach cooking at the outlet, now design special recipes and hold online cooking classes.
Retailers should seize the new opportunities and innovate fast in accordance with the changing demand trend instead of withdrawing from the vast market, according to Sun.
At Costco's first outlet on the Chinese mainland in Shanghai, some 800 new customers arrived within an hour of opening. The store staff always remind customers to leave quickly after shopping to prevent gatherings, with all cash register counters open to prevent queues.
Chinese people have paid more attention to health and food safety amid the COVID-19 outbreak and increased consumption of seasonings and fresh meat, vegetables and seafood, said British consultant company Kantar.
China's booming e-commerce and logistic system have helped spur a bustling "stay-at-home" economy.
Motonobu Miyake, CEO of Lawson (China) Holdings, said the convenience store chain's online sales increased sharply amid the epidemic and online business will contribute greatly to future growth.
Online sales of Sam's Club outlets in China have seen explosive growth as almost all stores launched online business and offered goods delivery services within an hour during the epidemic period, according to Sun.
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