9. “Passionate.” I know many people disagree, but if you say you’re incredibly passionate about, oh, incorporating elegant design aesthetics into everyday objects, to me you sound over the top.
充满激情。我相信很多人对此有异议。但如果你说,你非常热衷将构件设计美学融入日常物件中,那我觉得你未免夸张了些。
The same is true if you’re passionate about developing long-term customer solutions. Try the words focus, concentration, or specialization instead. Or try “love,” as in, “I love incorporating an elegant design aesthetic in everyday objects.” For whatever reason, that works for me. Passion doesn’t.
同理,你也不可能一直热衷于研究客户问题长期解决方案。所以,不如用“专注”、“集中”或“专门从事”比较妥帖些。“喜欢”一词也可以, 比如“我喜欢将构件设计美学应用到日常物品中”,对我来说就很中听,而“激情”一词在我看来就很矫情。
10. “Unique.” Fingerprints are unique. Snowflakes are unique. You are unique – but your business probably isn’t. That’s fine, because customers don’t care about unique; they care about “better.” Show you’re better than the competition and in the minds of your customers you will be unique.
独一无二。指纹是独一无二的,雪花也是。当然,你也独一无二——但你的职业不是。不过这也无妨大碍,因为客户看中的是“更好”而不是“独特”。只有当你比同类竞争者更优秀,你在客户眼里才“独一无二”。
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