They found that, indeed, adding "yeah" to a proposal made the idea "come across as if it were in line with previous thoughts by others," which gives it a greater shot at being accepted. An example might be, "Yeah, the color black would be a great way to go," when you are first proposing that color. The authors mention that a key principle in Dale Carnegie's 1936 classic How to Win Friends and Influence People was to let people think the idea was theirs.
他们发现的确在一个计划书中加入“没错”会使得这个点子“看上去好像与别人之前的想法是一致的,”这将提高它被接受的几率。举个例子,“没错,黑颜色是个不错的选择,”当你第一次提出这一颜色选择时可以这么说。作者们提到在戴尔·卡耐基1936年出版的经典图书《人性的弱点》中的一个关键原则便是让人们相信那个想法是他们的。
The word "yeah" came into common use around the turn of the 20th century as a casual way of saying yes. Interestingly, "yes" didn't even appear in the study's top 20 most persuasive words. Rudin suggests that is probably because "yeah" is now used more frequently in conversation than "yes." It also is perhaps a more nuanced word and less of a directly affirmative answer to a specific question.
“没错”在20世纪初被开始广泛使用,用来代替正式的“是”。有趣的是,“是”在说服性词汇的研究中连前20都没有进。Rudin提出者可能是因为“没错”在会话中比“是”使用的频率高。“没错”或许相对于“是”来说是一个更为微妙的词,而不是一个直接、肯定的对具体问题的回答。
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