Almost everybody want to have better ideas and lots of them. You hear all sorts of analogies when it comes to producing better ideas, “think outside the box”, “look at it from another angle”, etc. All of them have their validity but often leaves you feeling drained and stupid.
几乎每个人都想要有好的想法,还想要有很多的想法。在谈到思考新想法时,你会听到各种类比方法,“要跳出固有的思维模式”,“从其它角度思考”等等。每种方法都有它的有效性,因而常常会让你精疲力尽又傻里傻气。
Why can’t I think outside the box? What is the box? Where is the “other” angle? Are creativity and idea creation perhaps for a select few? A rare breed of creative geniuses? I say definitely not. Armed with a few new ideas you can become more creative than you ever have been before. And the good news is that it’s not very difficult and it can be fun too.
我为什么跳不出框框?框框是什么?“另一个角度”在哪里?创造力和创意只能是属于某几个人吗?富有创意的天才是稀有品种吗?绝不是这样的。只要懂几个概念,你就能比之前变得更富有创意。好消息是这一点都不难,此外它还很有趣。
The biggest problem with not coming up with new and better ideas is that your brain is basically lazy. It will keep to the same thinking patterns as much as it can.
你没有想到新颖和更好的想法,最大的一个问题是你的大脑太懒惰了。它会最大限度地保持同样的思考模式。
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