低头党威力大 2016中国手游市场全球第一_时事

低头党威力大 2016中国手游市场全球第一

Everybody knows that mobile gaming is big in China. How big? Big enough that, according to a white paper released today by GMGC, China will become the top global market for mobile games by 2016. Citing data from Newzoo Global Games Market Premium, the white paper estimates that mobile gaming revenues in 2015 will hit US$6.1 billion – just below the US’s projected revenues for this year at US$6.3 billion.

众所周知，中国有庞大的手机游戏市场。这个市场有多大?跟据今天全球移动游戏大会发布的白皮书，它大到中国将在2016年成为全球最大的手游市场。白皮书中引用了调查公司Newzoo的《全球游戏市场报告高级版》中的数据，预估2015中国手机游戏收入将达到61亿美元，仅次于美国的63亿美元。

But in 2016 China is expected to blow past the US for the first time ever, hitting US$7.7 billion in mobile gaming revenues and become the world’s top market for mobile games.

但到了2016年，预计中国手游市场收入将达77亿美元，首次超过美国，成为世界第一大手游市场。

Those are just projections, of course, but there’s plenty of reason to believe China’s mobile gaming market will continue to grow as smartphone penetration and 3G/4G subscription rates continue to rise. The white paper also points out China is particularly fertile ground for mobile games: Chinese phone users spend way more time per day (35 minutes) playing games than they do using any other kind of app. That also puts them well ahead of American mobile gamers, who spend just 11 minutes a day with their games on average. China’s day one and week one retention rates for users who’ve downloaded a new game are both slightly higher than the comparable rates in the US as well. In other words: Chinese gamers keep and play games for longer than their American peers.